Tim Cook and Eddy Cue are big fans of the latest "Beats by Dre" commercial

A few days ago, Beats released the following commercial in anticipation of the World Cup, which gets underway this afternoon. Dubbed The Game Before The Game, the commercial features quite a few shots of the iPhone 5s, and, of course, no shortage of athletes preparing for game day by getting lost in their music
on Beats headphones.
The commercial is pretty great, and Tim Cook even made a point of highlighting it in a tweet sent out yesterday.